Mukbang is a combination of the Korean terms “muk-ja” (let’s eat) and “bang-song” (let’s sing) (broadcast). Suppose you’re not familiar with the video genre.

In that case, it consists of (often) live footage of a host eating excessive amounts of food in front of a camera while engaging with their audience. This practice began in South Korea, where live stream services such as Afreeca TV and Twitch helped popularize the videos.

Mukbangers generally have special mics in place, mics that catch up the tiniest noises. It lets the listeners to the spectator’s every mouthful. Fast food, such as McDonald’s and Burger King, corn dogs, noodles, and spaghetti, is among the channel’s most-watched videos.

Why Are Millions Of People Fascinated By Watching Strangers Eat?

It results from a mix of sensory, psychological, social, emotional, and environmental variables and neurological ones. The ASMR (autonomous sensory-motor response) that mukbang films may generate contributes to that neurological component.

ASMR has frequently characterized as a tingling sensation in the brain that individuals find extremely soothing. ASMR is triggered for many viewers by the familiar noises of eating (slurping, chewing) and the visuals of mukbang films.

Mukbang ASMR

ASMR videos are one of the most well-known kinds of Mukbangs. ASMR is an acronym that stands for “Autonomous Sensory Meridian Response.” Those that record ASMR videos usually talk in soft tones. ASMR, often known as “brain orgasm,” refers to the soothing or relaxing sensation you get when you hear specific triggers.

No, this isn’t limited to food videos. Many people utilize ASMR noises to help them relax and sleep, such as finger tapping and hair combing, among many others.

Examples of Mukbang ASMR

Mukbangs can be compared to food porn by the food community’s enthusiasts. Some individuals find it comforting to hear crab legs snap or noodles slurped.

Food with a variety of textures is a popular subject for Mukbang ASMR videos. For example, the YouTube channel of Stephane Soo. She has over 2.52 million subscribers. All she does is invite guests over and try Mukbang ASMR, which is quite calming and interesting to watch.

Moreover, Zach Choi ASMR is a talented content creator with over 12.5 M subscribers on YouTube. He tries on different food and makes all those yummiest voices that make all the viewer’s mouths get watery and crave food items.

Viewers like watching other people eat, especially in huge quantities, for a variety of reasons. One cause is loneliness. People who eat on camera provide companionship for viewers who don’t have friends to connect with frequently or are in an unpleasant relationship. Viewers are essentially pretending to dine with the Mukbangers.

Another reason Mukbangs have gotten increasingly popular because people enjoy seeing others eat food that they do not have easy access to. Look at prominent Mukbang YouTube channels. You’ll find that the most popular “requests” contain seafood, which is quite expensive.

Most spectators enjoy seeing Mukbangs with much costly seafood, such as lobster tails, king crab legs, and crawfish. It is because they are not commonly available for many people.


Even though many individuals like watching mukbangs, these videos are frequently criticized. Mukbangers are more often mocked and condemned for their poor dietary habits.

The films encourage the concept of binge eating, which can be harmful to viewers’ health if they attempt to follow it regularly.

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Nowadays, everyone wants to know about Mukbang’s popularity and why people love to watch others eat food; also, how Mukbang ASMR gives a calming sensation to viewers.

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