Videos of several content creators on YouTube have gone viral doing something incredibly generic. Such videos often get millions and millions of consistent views from the public. At this point, you’re wondering what could these creators be doing. Well, whispering. That’s right, these creators record videos of themselves whispering in the microphone and post them on YouTube. 

You’re probably amazed by now and wondering what’s going on. It’s the world of ASMR, my friend. ASMR (autonomous sensory meridian response) is a tingling, chilling effect that starts from your scalp and works down your spine. And as you might have guessed, it can be triggered by something as simple as whispering. Don’t believe me? Check out this video on YouTube. 

But how does ASMR work? Why do these generic sounds and whispers tingle you up? Look no further; here’s everything you need to know. 

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What, exactly, is ASMR?

Even though the term “ASMR” sounds scientific, it’s not. It was coined in 2010 by Jennifer Allen. She also started a Facebook community to research the phenomenon. 

Many people say the tingling effect they get from ASMR is just like the chilling they feel while looking at a wide, beautiful landscape. ASMR also supposedly helps fall asleep and fight anxiety. 

How does it work?

As there’s no scientific explanation for ASMR, we are not entirely sure why this thing even exists. But what we do know is that it’s kickstarted by various factors called triggers. These triggers could be anything from whispering and tapping to typing and writing. Some other triggers are stirring, scratching, blowing, page-turning, and crinkling. 

People who consume ASMR content don’t usually rely on a single trigger, though. It’s noticed that the same trigger may not work if it’s tried many times in a short period. Hence, creators have to mix and match their creativity to keep the flow going.

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ASMR could also be the cause of sexual turn-ons in some; but let me tell you, ASMR isn’t linked to sex. However, some people may find it easier to induce this tingling effect through content that “looks” sexually arousing. 

As for what causes this tingling effect; no one knows. All the pieces of information we have about ASMR are based on people’s personal experiences and reports. Let’s say scientists haven’t yet figure out a way to summarize this term in a scientific manner. 

Triggers could be visual

While audio-based triggers are the most popular, ASMR is also triggered by visual consumption. Some of the visual triggers are laundry folding, hair brushing, pet stroking, and others. Check out this video showing off a bunch of visual triggers. 

Key takeaways

We have busy, tedious lives in today’s fast-paced world. People practice many tactics to relax and fight through their anxious lives. ASMR provides just the extra little bit of push to achieve that personal goal. 

While there’s no scientific explanation behind why ASMR works, there’s enough evidence that it’s actually helpful. 

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